Our Mission. Our Story.
Our Lives.
"To Fund a Future of MORE TIME for families fighting brain cancer."
Let me introduce myself: My name is Leigha, and I am the daughter of an incredibly strong man, who in the summer of 2025, had the misfortune of receiving a brain cancer diagnosis. He is the third member of my family to have this diagnosis within the past 5 years, and the only one still here fighting it.
If you or someone dear to you has received a cancer diagnosis before, you understand the helpless feeling of understanding that everything has changed. This past year, I've learned what it feels like to sit for 8 hours during an extremely dangerous surgery, waiting for a call. I've learned to look strong in front of family, hide a vulnerable story from a stranger, or look away when tears flood my eyes when I say "my Dad has brain cancer." I've learned what too many others know very well; the impending dread of not having enough time.
Time is one gift I refuse to let pass us by today, and one gift I wish to give to someone else who has to learn that same fear of tomorrow. My mission is to fund a future of MORE TIME for families fighting brain cancer, and I've started 'Losing My Mind' to share it with you.
Losing My Mind is my way of making a difference in not only my family's life and all those affected by brain cancer, but also to change the perception of what charity merch should be.
Every print is designed by me. Every piece is bleached and dyed by my own hands –– one at a time, no two the same. It's the first thing I've ever built, and I'm learning every part of it as I go, so that what you wear brings awareness and lives beyond the back of your closet.
I've learned one more very important thing in this past year: In a world of disconnected connection, community is created by vulnerability – and even in the dark, you are far from alone.
My current year-one goal to raise $10,000 is a mere ripple in the ocean that brain cancer research needs, but to build a village, you must first be a villager. And it's time.
The Donation Model
We operate under a unique hybrid model combining sustainable up-cycling and exclusive graphic apparel. To maintain absolute honesty and trust with our community, our donation pipelines are split as follows:
Our Commitment: 50% of net profits generated by our graphic collections are funnelled straight into our research donation pool, allowing us to keep our web infrastructure alive while maximizing our social impact.
Radical Transparency
We do not believe in vague promises or corporate "cause marketing." We run a direct line of sight from your checkout cart to the research lab.
All collected funds are tallied and paid out monthly in support of the Princess Margaret Brain Cancer Research Center. Every thread we drop, every garment you wear, and every dollar we raise is built for one purpose: to give patients and their families More Time.
Our Drops
Stop Losing Your Mind, and fight brain cancer with me.
There are two ways in. Grab a piece here — 50% of every net profit goes straight to the cause, and you walk away with something that keeps spreading the word long after checkout. Or give directly to the goal: click "OUR FUNDRAISER PAGE" just below.
Either way, you're handing someone More Time. Thank you for helping.
